Simple is Smart

Whenever market-driven leaders create products or solutions—for potential new customers, existing customers, or even new markets—it is always in the context of creating a simple solution to the problems people have.

The best companies create solutions that are narrow and deep. They organize around a single market problem and solve it completely with a solution that to the buyer seems simple, obvious and most importantly handles all the related tasks in one easy step.

Companies often start in this direction but quickly steer to complexity causing more headaches for themselves and their end-users.  Strive to stay on course as it be.